Job Title:

Content Marketing Specialist, Office of Admissions

Physical Location:

 Kent Campus - Kent, OH

Salary:

 $51,460

Basic Function:

Create compelling multi-channel marketing and communication content that engages and builds relationships with a variety of target audiences through a variety of channels, and platforms while maintaining university brand and editorial standards. Reports to Director, Marketing and Communications, Enrollment Management.

Additional Basic Function – if applicable:

 

Examples of Duties:

Duties/essential functions may include, but not be limited to, the following: 

Research, write and edit engaging content for communications channels, including but not limited to, email, print publications, web, social media, video scripts and advertisements. 

Enhance and update web content including stories, photos, videos and other digital assets.

Work closely with Director, Marketing and Communications to develop a robust editorial calendar for cross-platform content to share important stories with prospective, admitted and deposited students as well as parents and influencers of prospective students.

Work closely with key stakeholders within the university's colleges, divisions and departments to develop communications that strategically target prospective students and parents with specific interests.

Coordinate with internal marketing and communications team to strategize and share content for the appropriate channels including print publications, email, social media and web.

Strategize and adapt content for segmented audiences. Manage and organize a library of all communication assets for the Division of Enrollment Management.

Interview students, alumni, community members, and parents to write related content for use across multiple platforms.

Monitor peer and competitor marketing for communication trends, design concepts and creative approaches. Edit and proofread marketing communications.

Collaborate with key stakeholders within University Communications and Marketing to develop and share content with a compelling, consistent, and cohesive voice.

Perform related duties as assigned.

Additional Examples of Duties – if applicable:

 

Minimum Qualifications:

Bachelor’s degree in creative writing, communications, journalism, public relations, English or a related field. At least two years full-time professional work experience in marketing, communications or advertising.

License/Certification:

 

Knowledge Of:

AP style and mastery of grammar, punctuation and spelling *
Email marketing platforms, i.e., Marketing Cloud
Customer Relationship Management (CRM) systems, i.e., Salesforce
Web content systems

Skill In:

Written, verbal and interpersonal communication
Project management *
Interviewing a range of audiences
Crafting compelling copy for a diverse range of audiences through demonstrated use of print, digital, and/or multi-media platforms *

Ability To:

Preferred Qualifications – if applicable:

 

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which require assessments

Working Conditions / Physical Requirements:

 

Working Schedule:

 Monday - Friday 8am - 5pm, evenings and weekends when needed 

Additional Information:

 

Must pass a security check.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

For official job descriptions, visit www.kent.edu/hr. 

Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.

Disclaimer:

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.