Digital Content Strategist

Job Title:

Digital Content Strategist

 Kent Campus - Kent, OH

Salary:

 $59,961 - $73,182

Basic Function:

Guide strategic content and brand presentation across Kent State’s digital ecosystem to ensure that institutional messaging is clear, compelling and visually cohesive across digital platforms. Oversees content strategy for the university’s web presence while collaborating with campus partners to align storytelling, brand expression and audience engagement across multiple digital channels. Supports the evolution of Kent State’s digital experience through data-informed decision making, emerging AI technologies and modern digital search optimization. Reports to Executive Director, Digital Communications.

Additional Basic Function – if applicable:

Examples of Duties:

Duties/essential functions may include, but not be limited to, the following: 

Serve as a content strategist for Kent State University’s web ecosystem, ensuring content aligns with institutional brand strategy, audience needs and digital engagement goals.

Contribute to the development and advance implementation of content strategies that support digital transformation initiatives including AI-assisted search, personalized digital experiences and evolving digital marketing practices.

Collaborate with campus partners responsible for digital content across multiple platforms (e.g., institutional websites, enterprise communication systems and student engagement platforms) to align messaging and brand presentation.

Write, edit and present compelling digital content; recommend strategic approaches to digital storytelling and content performance; and ensure content is clear, engaging and visually cohesive across digital platforms.

Contribute to digital experience and web personalization initiatives that improve how audiences interact with Kent State’s digital platforms, including development of modular content structures, dynamic content strategies and platform-level user experience improvements.

Provide strategic consultation to campus partners on content structure, digital storytelling, visual presentation and content governance.

Analyze data from web analytics, search platforms and engagement tools to identify trends and opportunities to improve content performance.

Establish content performance goals and measurement frameworks using analytics tools to assess audience engagement, search visibility and content effectiveness.

Guide content optimization initiatives and/or contribute to implementation of plans to improve discoverability in modern search environments, including traditional search engines and emerging AI-driven discovery tools such as AI overviews and conversational search experiences.

Collaborate with design and digital teams to ensure content is presented in a clear, accessible and aesthetically consistent manner across digital platforms.

Contribute to user experience research including usability testing, analytics review and audience feedback to inform continuous improvements.

Prepare dashboards and reports summarizing digital performance and strategic insights.

Perform related duties as assigned.

Additional Examples of Duties – if applicable:

Minimum Qualifications:

Bachelor’s degree in marketing, communications, digital media, business or related field and two years of relevant experience, or six years of progressively responsible experience in the field of digital content strategy, web and digital experience or digital communications.

License/Certification:

None. 

Knowledge Of:

Digital content strategy and storytelling

Search engine optimization and evolving search technologies (SEO, GEO, AEO)

Web analytics and data visualization tools (Google analytics, Looker Studio or similar)

Digital brand standards and content governance

Audience engagement strategies and digital marketing practices

Skill In:

Strategic content planning and editorial leadership

Digital content expertise and brand presentation

Data interpretation and performance analysis

Content management systems and digital publishing platforms

Written and interpersonal communication 

Ability To:

Translate institutional goals into effective digital content strategies

Guide cohesive messaging and visual presentation across digital platforms

Use analytics and emerging AI tools to inform content improvements

Collaborate effectively with cross-functional teams across a large organization

Manage multiple strategic initiatives simultaneously

Preferred Qualifications – if applicable:

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which require assessments

Working Conditions / Physical Requirements:

None. 

Working Schedule:

 Monday - Friday 8 AM - 5 PM or otherwise discussed with your supervisor. 

Additional Information:

**Applicants must submit a resume, cover letter, and a portfolio of relevant work to be considered for this position. The portfolio should demonstrate experience in digital content strategy, creation, and execution across relevant platforms.

Please note that a skills assessment may be required as part of the selection process.**

Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind

Must pass a security check.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

For official job descriptions, visit www.kent.edu/hr. 

Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.

Disclaimer:

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.