Job Title:

Content Marketing Specialist, Office of Admissions

Physical Location:

 Kent Campus, kent, OH

Salary:

 $52,232 - $53,790

Basic Function:

Create compelling multi-channel marketing and communication content that engages and builds relationships with a variety of target audiences to support the university's enrollment goals. Reports to Director, Marketing and Communications, Enrollment Management. 

Additional Basic Function – if applicable:

 Not applicable. 

Examples of Duties:

Duties/essential functions may include, but not be limited to, the following: 

Research, write and edit engaging content for communications channels, including but not limited to, email, SMS, web, social media, print and video.

Work closely with the Director, Marketing and Communications, Enrollment Management to develop a robust editorial calendar for crossplatform content and share important stories and information with prospective students, current students and their parents that encourages enrollment at Kent State University.

Strategize and adapt content for segmented audiences. Use the Customer Relationship Management (CRM), i.e., Slate, to target segmented audiences and hyper-personalize content through ad-hoc and automated CRM campaigns (i.e., email, SMS, etc.).

Work closely with key stakeholders within the university's colleges, divisions and departments to develop communications that strategically target students and parents with specific interests.

Coordinate with internal marketing and communications team to strategize and share content for the right channels, including email, web, social media and print publications.

Build reports and analyze data to determine effectiveness. Share findings with key stakeholders.

Update and enhance digital content including email campaigns, stories, photos, videos and other digital assets. Edit and proofread marketing communications.

Manage and organize a library of all communication assets for the Division of Enrollment Management.

Monitor peer and competitor marketing for communication trends, design concepts and creative approaches.

Collaborate with key stakeholders within University Communications and Marketing (UCM) to share content.

Interview and/or engage with students, alumni and parents to write related content for use across multiple platforms.

Perform related duties as assigned

Additional Examples of Duties – if applicable:

 Not applicable. 

Minimum Qualifications:

Bachelor’s degree in marketing, communications, journalism, public relations, English or a related field. At least two years full-time professional work experience in marketing, communications, admissions/enrollment management or writing.

License/Certification:

Not applicable. 

Knowledge Of:

Grammar, punctuation and spelling, including AP Style *

Email marketing platforms, i.e., Slate

Customer Relationship Management (CRM) systems, i.e., Slate

Web content systems, i.e., Drupal

Skill In:

Creating compelling, short-form content for a diverse range of audiences through digital, print and/or multi-media platforms *

Project management *

Using CRM data to target, personalize and analyze communications

Written, verbal and interpersonal communication 

Ability To:

Preferred Qualifications – if applicable:

Experience in admissions/enrollment management and/or experience with a CRM (i.e., Slate).

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which require assessments

Working Conditions / Physical Requirements:

None.

Working Schedule:

 Monday - Friday 8 AM - 5 PM, or otherwise discussed with your supervisor. 

Additional Information:

 

Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind.

Must pass a security check.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

For official job descriptions, visit www.kent.edu/hr. 

Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.

Disclaimer:

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.