Job Title:

Director, Prospect Development, Enrollment Management

Physical Location:

 Kent Campus - Kent, OH

Salary:

 $83,718 - $90,000

Basic Function:

Provides oversight and leadership to effectively utilize data analysis, trend analysis, and market research to guide decisions related to recruitment and marketing strategies for prospective students. Identifies national, regional, and local areas for potential growth and market expansion. Supports division needs related to data analysis, review, and presentation to various stakeholders. Reports to Vice President for Enrollment Management. 

Additional Basic Function – if applicable:

 

Examples of Duties:

Duties/essential functions may include, but not be limited to, the following: 

Responsible for the implementation and execution of a comprehensive student search strategy including prospect identification and acquisition based on available vendors, resources, and predictive models. Leverage historic institutional enrollment data to ensure that a diverse funnel is developed. Consider new markets for enrollment and develop a search strategy to support increased awareness of, and
interest in, Kent State. 

Create documentation and develop methods for measuring student recruitment and retention performance; collect and analyze related data and distribute findings on a recurring basis; provide informal and formal reports and updates to senior/executive-level decision makers and other stakeholders.

Collaborate with Enrollment Management leadership to maximize the use of data in the management and monitoring of student enrollments.

Coordinate the research and data-gathering agenda for the Division, particularly as it relates to: data analysis; information dissemination; survey administration; and reporting.

Analyze large datasets, including enrollment data, demographic information, and educational trends to uncover insights relevant to high school, transfer, and graduate student recruitment.

Monitor and evaluate relevant metrics to assess the effectiveness of recruitment, enrollment, and marketing initiatives.

Analyze available clearinghouse, IPEDS, and market intelligence to inform the development of innovative recruitment and marketing campaigns.

Develop and present application and yield reports to train and inform recruitment staff on historical enrollment and recruitment goals.

Provide direct supervision of unclassified staff.

Perform related duties as assigned.

Additional Examples of Duties – if applicable:

 

Minimum Qualifications:

Master's degree and six years of experience in college admissions to include enrollment management and development of recruitment strategies

License/Certification:

 

Knowledge Of:

Enrollment management and recruitment strategies

Microsoft Word personal computer application including MSOffice suite and CRM systems

Enrollment data, student demographics, and educational trends

Familiarity with statistical analysis tools and data visualization techniques

Skill In:

Verbal and written communication, with the ability to present complex data findings to both technical and non-technical stakeholders

Monitoring and presenting recruitment metrics Performing analysis for leveraging data to drive strategic decision-making

Ability To:

Interpret complex data sets and distill insights into actionable recommendations

Collaborate effectively with cross-functional teams and build strong relationships

Provide leadership and direction 

Preferred Qualifications – if applicable:

 

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which may require assessments. Assessments could take the form of interview questions, a request to provide work samples or a written or practical test to assess job related competencies. 

Working Conditions / Physical Requirements:

None.

Working Schedule:

 

Additional Information:

Kent State University is committed to the creation and nurturing of a diverse community of individuals through inclusive excellence. Diversity involves recognizing the value of differences and the inclusion of all members of the community. This is a core value of the organization as we strive for a culturally diverse student body, faculty and staff that reflect the multicultural nature of Ohio, the nation, and our world.

Must pass a security check.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

For official job descriptions, visit www.kent.edu/hr. 

Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.

Disclaimer:

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.